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90% of the German population is familiar with the Aral logo. Hence it is even more important to use the logo with great care.
Aral world of images
Despite of Aral's range of themes, official Aral images still have a few points in common.
Aral colour configuration
Aral Blue, the Aral Blue gradient, the Aral logo and the Aral typeface come together to form Aral's unique visual identity.
The brand architecture
Aral has been part of the international BP Group since 2002. Find out more about an association for the future.
Aral speaks to its customers with Aral's very own typeface; "Aral V2". The rounded shape of the letters forms a logical complement to Aral's fundamental design language.
Aral's history dates back to 1889 and starts in Bochum, Germany.
90% of the German population is familiar with the Aral logo. Hence it is even more important to use the logo with much sensitivity and great care.