Aral's history dates back to 1898 when "Westdeutsche Benzol-Verkaufsvereinigung" was formed in Bochum, Germany, with the aim of marketing benzene, a mining by-product.
For over one hundred years Aral has been evolving into a diverse services company dedicated to all things automotive and to mobility. A unique symbol of this is the colour, Aral Blue - paired with white. When black and yellow traffic signs were introduced in Germany in 1927, the Benzene Association, or Benzol--Verband (B.V.) headquartered in Bochum changed the colour of its petrol stations to the city's blue and white colour scheme. Especially the diamond featuring the livery became the most important distinctive feature. Jointly with Aral's protected V2 typeface - introduced in the 70s - the blue and white logo - which in 2006 advanced into a 3D diamond - in conjunction with the Aral Blue gradient introduced in 2009, define the visual identity.