»Alles super.« sums up the customer’s experience at the service station – how customers perceive the company, the offer and the service: “Das war ja mal wieder alles super!“ [“How super was that?”] Aral’s brand claim, »Alles super.« is shown exclusively in conjunction with the Aral logo or in combination with the word »Aral«.
The claim should preferably always be shown with the Aral logo and only in exceptional cases is a text-only display acceptable. This type of text display should place the name before the brand claim: »Aral. Alles super.« In combination with the logo, the brand claim should be centred below the logo. An alternative presentation of the brand claim, such as on the Internet, is only possible following co-ordination with the brand management.
Coloured 3D Aral logo with white »Alles super.« brand claim against Aral Blue gradient.
Coloured 3D Aral logo with white »Alles super.« brand claim against Aral Blue.
Coloured 3D Aral logo with blue »Alles super.« brand claim against white.
Grey 3D Aral logo with white »Alles super.« brand claim against Aral Grey gradient.
Grey 3D Aral logo with white »Alles super.« brand claim against 70 % black.
Grey 3D Aral logo with 70 % black »Alles super.« brand claim against white.
The combination of the brand claim with the Aral logo is used specifically in advertising and for sales-promoting campaigns. As this combination is not only tied to classic service station operations and mineral oil products, it also distinguishes Aral’s own products such as Aral road maps or Aral care products. By now, the broad public recognises the Aral logo and the brand claim as symbols of the Aral brand so that it can be used accordingly as the sender element for superordinate contents, for example on a brochure about the company’s history. Communication measures of a formal character which require the company’s signature or which shall not appear in an advertising context may use the Aral logo without the brand claim and add a company signature.