Aral’s brand design is in large parts based on the Aral blue respectively the Aral blue gradient: the interaction of this colour composition with the Aral logo and Aral typeface create Aral’s unique identity.
Blue is beautiful. Aral Blue gradient
Simplified version of Aral Blue gradient with colour values.
If the Aral blue gradient cannot be implemented, Aral blue is used instead. Aral’s special colours should be applied to this. Alternatively, the binding CMYK value should be used. Special Aral blue colours are also mandatory for films, paint, plastic, etc.
The colour component consumed by the screen values must be less than that consumed by the Aral Blue gradient component respect. the Aral blue colour component. Aral blue screen values may be used in addition to Aral blue, white or black, to accentuate worded content.
The four supplementary colours are to accentuate worded content and are never used in a decorative context and with a functional purpose only. Prior to making such a colour choice it must be considered if the intended presentation could also be achieved using the Aral blue gradient, alternatively Aral blue, white or an Aral blue screen value. The supplementary colours must not consume more than 4% of the format of a single-page medium or of the covers of multi-page media. The following colour hierarchy applies to communication: Aral blue gradient over Aral blue; over white; over Aral blue screen values; over supplementary colours.