We have placed cookies on your computer to help make this website better. You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.
Immerse yourself in the Aral design. Learn about the most important facts of Aral's brand identity.
90% of the German population is familiar with the Aral logo. Hence it is even more important to use the logo with much sensitivity and great care.
In spite of Aral's diverse choice of themes, the images still have a few points in common.
Aral Blue, the Aral Blue gradient, the Aral logo and the Aral typeface jointly form Aral's unique visual identity.
Aral has been part of the international BP Group since 2002. Find out more about an association for the future.
Aral speaks to its customers with Aral's very own "Aral V2" typeface. The rounded shape of the letters forms a logical complement to Aral's fundamental design language.
Aral's history dates back to 1989 and starts in Bochum, Germany.